Natural Shea Care was founded in Manny Addo’s basement in 2016 as a part time business. At the time, he was a Senior Financial Analyst with General Electric and still wanting to fulfill his dream as an entrepreneur and help the struggling women in Ghana who produce the shea butter. Due to his full-time commit at GE, he would spend nights, weekends, holidays, and vacations in whipping and packaging shea butter in his basement. The greasy nature of shea butter permanently destroyed the floor and wall of his basement during this process.
His initial marketing campaign was word of mouth by spending his nights, weekends, holidays, and vacations selling shea butter at churches, festivals, flea markets, and picnics in the Cincinnati and Columbus area.